When Ford (parent company of Mercury Motors) began their Ford Forward restructuring plan, they considered ending the Mercury line of vehicles. They decided to keep going forward, and last months’ sales were dismal. The average dealership only sold 9 vehicles last month. The company is still venerable, and they need sales to match the increased advertising budget and complete redesign of the lineups’ interior design.
Sales Analysis:
When a car company is openly struggling like this, you can expect awesome deals at dealerships. Please note, that not all dealerships are as open to dropping down the price. However, your chances of getting a fair deal at these dealerships is better than most other cars. Below is the Mercury lineup and MSRP. Almost all of these cars should price below MSRP.
2007 Mercury Mariner
MSRP: $21,405 - $26,405 |
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2007 Mercury Mariner Hybrid
MSRP: $21,405 - $26,405 |
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2007 Mercury Milan
MSRP: $18,345 - $22,845 |
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2007 Mercury Montego
MSRP: $24,345 - $28,245 |
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2007 Mercury Monterey
MSRP: $29,310 - $34,840 |
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2007 Mercur Mountaineer
MSRP: $29,180 - $36,550 |
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2006 Mercury Grand Marquis
MSRP: $23,970 - $30,170 |
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